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U2 Say Their Apple Rollout Experiment Worked After All



via ! Exclaim.ca - News U2 Say Their Apple Rollout Experiment Worked After All



Last year, U2 caused a massive furor when their album Songs of Innocence was forcibly given to iTunes users, leading many to complain about the spam-like distribution and the band apologized for the "gross invasion." A new study has suggested, however, that the plan may have been successful after all, since U2 remain the most-listened-to band on iTunes. The study was conducted by research firm Kantar Group, which determined that 23 percent of music listeners with iOS devices listened to at least one U2 song during the month of January 2015. That's more than double the number that...

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