via ! Exclaim.ca - News 
Press around Purity Ring's second record is already honing in on the idea that Another Eternity — out March 3 on Last Gang/4AD — will be the electronic duo's pop album. And while producer Corin Roddick and singer Megan James acknowledge that it pairs tighter arrangements with clearer and more spacious production, labelling it a pop record in contrast to their debut ignores the band's long-running raison d'être. "We've always made pop music," James tells Exclaim!, as Roddick adds, "With the first album, we were trying to make the most immediate, banging pop songs...
Press around Purity Ring's second record is already honing in on the idea that Another Eternity — out March 3 on Last Gang/4AD — will be the electronic duo's pop album. And while producer Corin Roddick and singer Megan James acknowledge that it pairs tighter arrangements with clearer and more spacious production, labelling it a pop record in contrast to their debut ignores the band's long-running raison d'être. "We've always made pop music," James tells Exclaim!, as Roddick adds, "With the first album, we were trying to make the most immediate, banging pop songs...
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