via ! Exclaim.ca - News 
If you think viral campaigns for albums are getting out of hand, wait until you read about the ridiculous trickery of Bonnaroo's lineup announcement. The festival has given the reins of the announcement over to its fans. How it's working is that interested parties call 1-844-ROO-2015, learn one of the artist's names, then share it on social media using the #bonnaroo hashtag. Of course, giving this much power to the public can result in disaster, and it's hard to know who's sharing legit information and who's full of shit. As far as we can tell, the confirmed lineup so far...
If you think viral campaigns for albums are getting out of hand, wait until you read about the ridiculous trickery of Bonnaroo's lineup announcement. The festival has given the reins of the announcement over to its fans. How it's working is that interested parties call 1-844-ROO-2015, learn one of the artist's names, then share it on social media using the #bonnaroo hashtag. Of course, giving this much power to the public can result in disaster, and it's hard to know who's sharing legit information and who's full of shit. As far as we can tell, the confirmed lineup so far...
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